Comma Consulting digital strategist Greg Randall discusses four things retailers need to do right now to recover from COVID-19.

Covid-19 means retailers a face change never seen before. But customers also face the same degree of change. At the time of writing, retailers fall within four classifications.

Retailers need to activate "Contact-less Click and Collect"!

Uber Eats has "contact-less delivery" and most other courier services are now offering the same. For those retailers who wish to continue to keep their stores operating and offer a service which is in line with the changing needs of the consumer, "contact-less click and collect" adds value.

For most retailers, this would not require much change to their eCommerce technology...

With COVID-19, retailers are confronted with store closures and consumers being told to stay at home.

Even though what retailers are facing today (with store closures) is unprecedented, history has proven, when businesses effectively manage themselves in a crisis, they set themselves up for long term growth.

We are in a period of unprecedented and rapid change brought about by COVID-19. The retail landscape is unrecognisable to what it was just a few weeks ago. Entire sections of the economy are being closed down in the interest of public safety and people are being urged to stay at home. The challenge for retail is without precedent. This has prompted many of our clients to ask us "should I close down my eCommerce site?".

The quick answer is "no".

Lifestyle changes due to COVID-19 are forcing new habits and as a result, consumers in affected areas are now buying things online they would normally purchase in-store.

Are you evolving to meet the changing needs of your target customer?

In response to the recent COVID-19 travel restrictions announced in both New Zealand and Australia over the weekend, eStar would like to share with you our current plans.